On-Page SEO specifically focuses on improving the source code of your website, so that it is effectively relevant to human visitors and search engine spiders alike. On-Page SEO is less time consuming than Off-Page, however it is no less important.

Our On-Page Search Engine Optimization Services consist of:

HTML & CSS Optimization consists of creating relevant page titles, meta tags, paragraph headings and link names within your website. Each of these items carry weight in establishing the subject matter of your site.

Keyword Density Analysis calculates the number of times a keyword is used on a web page, divided by the total number of words on that page. Having too high of a density can be seen as spam, while too low of a density will erode the focus. Your keyword density must be in line with what is considered appropriate.

Structure & Sitemap navigation within your site, must follow a logical path so that every page is easily accessible. If for instance, your site uses javascript or flash based navigation, search engine spiders cannot easily navigate and index your website.

Internal Linking between the pages of your site, is a must. The anchor text used in each link should be relevant to the content of the target page. Many times websites use database queries within their pages, that create link structures where search engine spiders cannot navigate. In this instance, server side programming can often create more appetizing url's.

Relevant Content in abundance can do nothing but help! Let's just say the more helpful your site is, the more likely it will be seen as an authority. When your site is an authority, popularity ensues.

The Long Tail consists of the less popular keywords and phrases that are often forgotten about in keyword optimization. Generally 80% of a sites conversions are generated by keywords that do not rank in the top 10 of trafficked terms. It is vital to track sales made by keywords so that you can exploit this traffic sweet spot.

Off-Page SEO is the art of acquiring high quality links to your website. Without these backlinks from authority sites, your domain will appear to lack relevance and in turn, rank poorly.

Our Off-Page Search Engine Optimization Services consist of:

Web Directories that are human edited (dmoz for instance) can lend authority to your domain, by including you in their respective categories. We work to discover authoritative directories in your industry that will include your domain.

Authoritative Link Building is the process of discovering websites that currently rank well for the keywords in your respective niche. We then build relationships with these sites through various means. Establishing links from these highly relevant sites increase your authority and overall quality of traffic. These links ultimately are designed to build connections with visitors, not search engine algorithms, although this is an added effect.

Press Release Distribution serves multiple purposes. In the traditional sense, press releases announce newsworthy items to improve public and private relations. In the Internet age however, press releases also serve to offer valuable links to your website. Properly distributed press releases will help boost the quantity of links aimed at you.

Reciprocal Link Management is a very time consuming process that we are capable of handling. We research sites that will benefit you if they were to link to your URL. We tailor requests that show benefit to both parties in the event of an exchange. Once the link exchange is made, we monitor to make sure the links are upheld on both ends. When links are dropped, we work on reconnecting them.

Article Writing is an easy way to offer helpful information to your target audience, while at the same time distributing back-links to your domain. We are capable of authoring informative articles that focus on your industry and distributing them through multiple channels.